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NECTAR RADIO
In 2022, we brought the Nectar Doppelganger campaign to radio. With a playful tone, savvy shoppers discover the perks of switching to the Nectar app. It became Sainsbury’s Group’s most successful radio ad and even returned for a Christmas version.
Nectar Doppelganger
Nectar Xmas
Most people don’t know you can collect Nectar points at Esso, missing out on thousands. Using Sat Nav tropes, we created a radio ad that drives collecting points and highlights a limited-time offer they won’t want to miss.
Nectar x Esso
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